Wayfinder Helps UUs Navigate Their World
Starfield © Mas Water via Canva.com
Rev. Nancy McDonald Ladd, the UUA’s director of Communications and Public Ministry, says stories are stars that connect in a constellation of larger meaning. Wayfinder is a new means by which readers can use those stars to navigate a complex world through the lens of Unitarian Universalism. Launched in fall 2024, the free, twice-monthly Wayfinder newsletter now reaches more than 56,000 subscribers with curated storytelling from the UU World team.
The digital nature of Wayfinder allows it to be highly responsive to current events and the topics that are top-of-mind for UUs, but it also offers timeless stories, ideas, and reflections steeped in our shared values. And we know—from open rates and the high number of responses we receive each issue—that people are interacting with the content. Here’s some of what Wayfinder offers:
Inspiration and Resources
If you’re seeking motivation, practical resources, or replicable case studies that show how you can make a difference in a broken world, our newsletter will connect you with stories about UUs and congregations that are centering love in courageous ways.
Exclusive Content
Aside from featuring what’s on our website and making those stories easier to find, our newsletter also includes pieces that are unavailable elsewhere, such as behind-the-scenes essays from staff about recent stories they’ve worked on, specially curated pieces from our archives, and more.
Community Connection
Wayfinder is another touchpoint for you to stay connected to Unitarian Universalism in your daily life. As part of the UUA Communications team, UU World is committed to amplifying thoughtful storytelling that reflects UUs’ lived experiences and reaffirms the power of UU community.